Management and Policy Making
Ehsan Abedi
Abstract
In the field of qualitative research, there are many reference books, each of which has gained good legitimacy and acceptance among readers for a reason. The book “Basics of Qualitative Research: Grounded Theory Procedures and Techniques” written by Strauss and Corbin and translated by Ebrahim ...
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In the field of qualitative research, there are many reference books, each of which has gained good legitimacy and acceptance among readers for a reason. The book “Basics of Qualitative Research: Grounded Theory Procedures and Techniques” written by Strauss and Corbin and translated by Ebrahim Afshar, is one of the most successful books that has been written in this field, published 9 times and has been used as a reference book for postgraduate students. In this article, the attempt was to review the book in a descriptive-analytical manner, by mentioning the evidence and documents and based on evaluation criteria which the Council introduced for Reviewing Books and Text on Human Sciences. Criticisms were presented from both formal and content perspectives. According to this, on one hand, the main strengths of the book are content comprehensiveness about grounded theory, a coherent and structured view of the subject, and providing practical examples. On the other hand, this work has also some drawbacks, the most important of which are the lack of sufficient attention to the stage of preparing and presenting the research report, outdated topics despite numerous editions of the book, and the lack of attention to other qualitative research methods.
Management and Policy Making
Ehsan Abedi; Paria Pourmansour
Abstract
Managers need information obtained from marketing research to know the needs and demands of customers, market position, technological changes and the extent of competition. Therefore, the marketing research team, with a systematic and objective study, identifies the problems related to marketing and ...
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Managers need information obtained from marketing research to know the needs and demands of customers, market position, technological changes and the extent of competition. Therefore, the marketing research team, with a systematic and objective study, identifies the problems related to marketing and takes steps to solve them.Considering the importance of marketing research, there are many reference books that have gained legitimacy and acceptance among readers; including the "Marketing Research (An applied Approach)" authored and translated by Dr. Davar Venus, Dr. Abdul Hamid Ebrahimi and Dr. Ahmad Rusta, which has been reprinted fifteen times, and is one of the most important teaching resources for postgraduate studies. For this purpose, in this article, through the descriptive-analytical method and the presentation of evidence and documentation based on the evaluation criteria introduced by the Humanities Texts and Books Review Council, a fair and impartial review of this work has been done from two structural and content points of view and its strengths and improvable points are stated. The results of the investigations show that this work has been able to cover comprehensive content with practical examples in the field of marketing research with a fluent text. On the other hand, not updatingthe topics despite numerous reprints is one of the things that can be improved.
